Ethiopia’s Lottery Service Sets New Operational Priorities Amid Gambling Sector Changes
ETHIOPIA – The Ethiopian Lottery Service (ELS) has reaffirmed its commitment to boosting revenue generation, accelerating digital transformation, and strengthening institutional reforms as part of a broader strategy to modernise the country’s lottery and gambling sector.
During a recent quarterly performance review led by Chief Executive Officer Beza Girma, the organisation assessed its operational performance, reviewed existing challenges, and outlined strategic priorities for the coming months.
Speaking at the meeting, Girma stressed the importance of improving revenue generation, strengthening accountability across the organisation, and ensuring that key performance targets are consistently met. She also highlighted the need to align ELS operations with its new administrative framework under Ethiopia’s Ministry of Revenue.
The renewed focus on revenue comes amid growing scrutiny of Ethiopia’s sports betting industry, where concerns have been raised over unpaid government revenues and regulatory compliance within the sector.
The latest reforms come as ELS prepares for a potential restructuring of Ethiopia’s sports betting market following the suspension of licensed betting operators. The regulator is currently exploring stronger monitoring mechanisms and enhanced regulatory controls ahead of any future reopening of the sector.
With revenue growth, digital innovation, and regulatory oversight now at the forefront of its agenda, the Ethiopian Lottery Service is positioning itself to play a more significant role in the modernisation and governance of Ethiopia’s evolving gambling industry.
